MISSION COMPASSION INC
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<!DOCTYPE html> About Compassion Inc. | Compassion Inc. Compassion Inc. How Corporate America Blurs the Line Between What We Buy, Who We Are and Those We Help Skip to content Home About Compassion Inc. About Mara Einstein Books Commenting Policy Contact Events Press About Compassion Inc. Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demSource ↗
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<!DOCTYPE html> About Mara Einstein | Compassion Inc. Compassion Inc. How Corporate America Blurs the Line Between What We Buy, Who We Are and Those We Help Skip to content Home About Compassion Inc. About Mara Einstein Books Commenting Policy Contact Events Press About Mara Einstein Mara Einstein has been working in or writing about the media industry for the past 20 years. She has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben’s and Dole Foods. Dr. Einstein is the author of a number of boSource ↗
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